The Ask: Create a brand voice for Blue Ox hands-free boots by using language the speaks directly to US trade workers in English and Spanish. Here’s a few writing samples.
WE BUILT THE FUTURE OF WORK BOOTS. NOW GO BUILD THE FUTURE.
Work boots haven’t changed much since
the 1800s. It was damn time they did. Blue Ox introduces the world’s first pro hands-free work boot, the next step forward since waterproofing and the steel toe. Now you can skip the bull and step straight into work.
