Runners, we’re not here to motivate you.
Motivation only ties people down.
We’re here to get you locked in.
Fast.
Hands-free.
Before you can think about it.
Before you can talk yourself out of it.
Before you’re even fully awake.
Step in. Lock in.
OOH/RETAIL
PRODUCT NAMING
Vivafoam™ is the official name I developed for the performance foam on all Kizik sport shoes. This name tracks with Kizik’s larger call to action to “lock into life.”